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SALT Island – Summer Pop-up

Project Type

Pop-up / Retail Activation / Brand Experience

Date

Summer 2022

Location

City Centre Mirdif, Dubai

In the heart of City Centre Mirdif, SALT’s tropical-themed summer pop-up delivered a playful escape complete with surfboards, inflatable décor, and custom t-shirt stations. Elite Events was behind the creative concept development and full execution, providing all thematic elements, merchandise displays, and activation setups to create a vibrant and memorable brand engagement for visitors.

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